Ad Solutions

Advertise with the leaders in mobile gaming, across our fun and popular games

Candy Crush Saga® is a switcher game in which players match candies in combinations of three or more to win points and defeat obstacles. Players progress through a colorful candy world with over 1000 levels, each offering a different puzzle challenge. Candy Crush Saga is still the top 10 grossing apps globally and has been for the last 4 years!  

Candy Crush Friends Saga® is the newest game from the Candy Crush Franchise! Fun new game modes and a host of friends help players blast through hundreds of levels!  

Feel the magic and help Stella to defeat the evil Wilbur! You must show off your very best bubble magic to cope with the enchanting levels. So pick up the broom and discover all new spells in this spellbinding bubble game!

Save all the pets in this cute and cozy puzzle game! Stop the evil animal hunters by matching blocks, and save the pets from a terrible fate. With lots of challenging levels to explore, this game will put your puzzle-solving skills to the test.

Match your way past new obstacles! Gather super herbs and nuts together with the squirrel Fidget, mingle with the fast-paced goat Darwin and try to master both wind and water!

Value Exchange Video Ads

Value exchange video brings the value provided by an advertisement to the forefront in a way that is clear to the player, and immediately rewards their attention with something beneficial for their gameplay.

King's leading mobile games reach over

262 million monthly active users

King's leading mobile games reach over

262 million monthly active users

Daily Minutes

  • 36

  • 27

  • 26

Source: AB Earnings Report, Q2 2018. Social source, 2019 US social network daily minutes, Statista

Players are immersed in King’s worlds. They spend more time per day with King than the leading social networks.

Average App Session by Duration (mm:ss)

Source: App Annie Ave. Session Duration, U.S. app stores, January 2018

King rewards players

through quality, choice-based ads

King rewards players

through quality, choice-based ads

Positive Attitude Towards Advertising Formats

  • Mobile App Reward

    68%

  • Social Click-to-Play

    52%

  • Skippable Pre-Roll

    51%

  • Social Auto-Play

    26%

  • Pre-Roll

    20%

Source: MillwardBrown AdReaction Video Creative in a Digital World (5/16)

Players want value for their attention

Journey creates an emotional connection with your customers by reaching them at key moments in their gameplay journey

Phone Image

Helping Players in Key Moments

Calendar

video.play
video.pause
0:00 / 0:00
video.sd-hd
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video.fullscreen

Pre-level

video.play
video.pause
0:00 / 0:00
video.sd-hd
video.mute-unmute
video.fullscreen

Out of Moves

video.play
video.pause
0:00 / 0:00
video.sd-hd
video.mute-unmute
video.fullscreen

Out of Lives

video.play
video.pause
0:00 / 0:00
video.sd-hd
video.mute-unmute
video.fullscreen

Media Performance Metrics

By respecting players time and providing value to them in key moments, they respect messaging from brands

King's viewability rates outperform in-app standards

And video completion rates surpass the industry standards

King's viewability rates outperform in-app standards

  • 99%

  • 55%

    In-App Standard

And video completion rates surpass the industry standards

  • 96%

  • 35%

    In-App Standard

Source: Moat, Q4, 2017

King Builds Quality Games that are Perfect for Brands

Premium Environment

Brand Safe

Native Brand Integration

Similar to the attention and care that our studio teams dedicate to the craft of game-making, we take just as much care when integrating ads into our games.

Our ads are transparent, unobtrusive, and well-integrated within the gameplay experience.

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