Summer of Play Overview

Get Ready for a Summer of Play

We’re thrilled to announce the return of Summer of Play, a four-week-long digital activity designed to engage, educate, and reward US-and-UK-based marketers. Running from July 29th to August 29th, this exciting event will feature educational content on the gaming audience and in-game advertising world, fun quizzes, and fantastic prizes.

Whether you’re familiar with our work in gaming and advertising or not, we invite you to join the fun and test your in-game knowledge for a chance to win!

In addition to reading our rules and eligibility below, please make sure to read our Terms & Conditions before participating.

How to Enter

To enter, subscribe to our content anytime between Jul 16 and Aug 18 by entering your details in our “Game Theory” subscription box below.

If you don't receive a welcome email shortly after sign-up, please check all folders or reach out directly with issues. abm@activision.com

How It Works

Every Tuesday, we’ll email new gaming insights along with a short quiz based on that week's content.

Answer all the questions correctly by Thursday, 11:59 PM UTC-5, and you’ll be entered into our weekly prize drawing. Additionally, for every quiz you ace (100%), you’ll score one entry into the Grand Prize drawing at the end of the competition.

Participation every week is optional, but the more quizzes you answer correctly, the better your chances of winning the Grand Prize.

Summer of Play Prizes

So, what will you win? Here are the Summer Prize Packs, the Grand Prize, and what they contain:

Summer Prize Pack for Weeks 1 and 3:

• Branded Zip-Up Hoodie (limited sizes available)

• Xbox 5-Panel Rope Hat

• Sunski "Game On" Sunglasses

• Black & Gold Water Bottle

• Summer of Play Crossbody Bag

Summer Prize Pack for Weeks 2 and 4:

• Sunski "Game On" Sunglasses

• Xbox Sphere Logo Ring

• Summer of Play Bluetooth Speaker

• "Have You Gamed Today?" Candle

Our Grand Prize contains:

• Activision Blizzard Game Code (valid for one Activision Blizzard game, current or future)

• Xbox King Ice Necklace

• Roll Top Backpack

• "Game On" Noise Cancellation Headphones

• Branded Misty Pool Floatie

• Sunski "Game On" Sunglasses

Dates to Know

The following is a detailed list of important dates during the Summer of Play competition. Please note that to win our weekly prize, you have until Thursday, 11:59 UTC-5 to achieve a 100% score and be entered into our weekly drawing. To win our Grand Prize, you must score 100% on any quizzes by August 22, 2025, to enter our Grand Prize drawing. Quiz answers will be shared on this page at the end of the competition.

On Tuesdays, we'll share content and quizzes, and on Mondays, we'll announce the weekly winner. On August 29th, the competition ends, and we'll announce the Grand Prize Winner.

All Dates:

• Tuesday, Jul 29, 2025: Week 1 Content & Quiz Shared

• Monday, Aug 4, 2025: Week 1 Winner Announced

• Tuesday, Aug 5, 2024: Week 2 Content & Quiz Shared

• Monday, Aug 11, 2025: Week 2 Winner Announced

• Tuesday, Aug 12, 2025: Week 3 Content & Quiz Shared

• Monday, Aug 18, 2025: Week 3 Winner Announced

• Tuesday, Aug 19, 2025: Week 4 Content & Quiz Shared

• Monday, Aug 25, 2025: Week 4 Winner Announced

• Friday, Aug 29, 2025: Grand Prize Winner Announced & Quiz Results Shared

Competition Eligibility

To be eligible for prizes:

• You must be a marketing, media, brand, or communications professional.

• You must normally be a resident of the US or the UK.

• Prize delivery is restricted to US and UK territories.

• Be over the age of eighteen (18) prior to participating in the Competition.

• You must be willing to share a valid mailing address for prize delivery and any other information requested by us (including but not limited to tax forms for proof of residency), as required to administer this competition.

• You agree with the terms and conditions for this competition [HERE].

Activision Blizzard Media employees or parent company employees are not eligible for prizes.

Rules

If you want to be eligible for prizes, please be sure to adhere to the following rules (full terms and conditions set out here):

1.) Use the same email you subscribed with to participate in the quiz.

2.) Provide a valid work email, job title, and company.

3.) You can take the quiz multiple times.

4.) Submissions with 100% correct answers will be entered into our weekly prize drawing every Friday. Once you’ve submitted one 100% correct entry, further entries won’t count or be entered into the weekly quiz.

5.) Those with perfect scores will also be entered into our grand prize drawing on Aug 29, 2025. For each perfect score for each weekly quiz, you’ll submit one entry into the Grand Prize draw. This means if you score perfectly on multiple weekly quizzes, you’ll increase your chances of getting the Grand Prize!

6.) Individuals can only be entered into the weekly drawing once a week.

7.) You can win up to one weekly prize and one Grand Prize.

8.) Weekly drawings close at 11:59 PM UTC-5 every Thursday, and winners will be announced on our site and followed up with individually.

9.) Winners will be contacted individually 1-2 business days after our Friday drawing or, in the case of the Grand Prize, after the Grand Prize winner is announced.

10.) Winners who don’t respond within 30 days with all the required information will forfeit their prize.

11.) If no one scores 100% for a week’s quiz, Activision reserves the right not to award a weekly prize for that week or select from the next highest set of scores.

Note: Winners should expect to receive prizes around 4-6 weeks after sharing their address, depending on their location. If you win a weekly or grand prize, we may publish your name, company, job title, and country of residence on our (or our affiliate companies') social media channels (including email) and website. Please let us know if you have any questions on this! 

Get Ready to Play

Mark your calendars, brush up on your industry knowledge, and get ready to play. Our Summer of Play returns for another educational and rewarding experience. Good luck to all participants, and may the best marketers win!