Brand Safety

Activision Blizzard Media (ABM) is fully committed to Brand Safety and we want to ensure all our advertisers are confident that their ads are running in the highest quality, brand safe environments.

Content Policy

ABM exclusively runs advertising inventory within games which are 100% owned and operated by the Activision Blizzard King group of companies and, in the case of Esports, within professionally produced content developed by the Activision Blizzard Esports leagues. This means advertisers will know in advance the type of content that their ads will run alongside, and can make informed decisions about the suitability of that content.

We offer a variety of audience targeting capabilities based primarily on 1st party data, including based upon geography, demographics, and other 1st party data elements.

In addition, we support specific packages of our games to address advertisers’ goals of reaching audiences only within the games they prefer their brand be associated with. For example, some advertisers may prefer not to advertise within age-restricted titles such as Call of Duty™.

Takedown Policy

If an advertiser deems that their ads are running in an inappropriate environment or against unsuitable content for their brand, ABM will make all reasonable efforts to take down or remedy any ad delivery issues, upon request, within 24 hours. Please note, certain non-standard media formats, such as game integrations and sponsorships (where we have worked with the advertiser in advance to agree specific campaign timing), can take longer than 24 hours to completely cease delivery due to the way these formats are integrated into our games.

If you are an advertising client of ABM and you wish to make a takedown request, please contact your ABM representative.

Any impressions that are not served in accordance with an advertiser’s IO or terms and conditions will be deemed non-billable and you will not be charged. ABM will work directly with advertisers if a further makegood is required in order to find a reasonable solution for both parties.