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Activision Blizzard Media
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RECHERCHE
Play It Forward: How Gaming Immersion Unlocks Player Attention
As competition for audience attention intensifies, gaming stands out as a dynamic platform for brands to engage consumers. With 3.4 billion players globally, it offers a unique opportunity to capture focused attention.
This infographic highlights how gaming environments like Candy Crush Saga create seamless, immersive experiences that enhance player engagement and drive brand impact. Discover how in-game advertising can elevate brand visibility in today’s crowded media landscape.
Infographic
Methodology
The "Play It Forward" research integrates multiple data sources to examine attention and immersion in gaming. It leverages the 'Attention Economy, Gaming' study, conducted by Dentsu and Lumen in partnership with Activision Blizzard Media, alongside neuroscience research from Alter Agents. The 'Attention Economy' study uses eye-tracking to measure ad attention during live gameplay with 200 U.S. participants aged 18 and above. Alter Agents' research tracks heart rates and conducts surveys with 83 participants to assess immersion. This combined approach delivers key insights into how gaming drives attention and engagement for advertisers.
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Pour commencer, faisons connaissance
LES DERNIERS CONTENUS ET ACTUALITÉS
Mobile Gaming: The Common Denominator Among All Game Players
In the increasingly diverse world of gaming, reaching unique, valuable audience segments offers a significant opportunity for brands and advertisers.
Why Multiplatform Players are More Receptive to Advertising
As the gaming industry continues to take its place in the entertainment ecosystem, understanding the different audience segments becomes increasingly critical for brands looking to tap into this lucrative market.
IAB PlayFronts 2024 Recap
The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.
