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Let's Start By Getting Connected
Play It Forward
The fight for attention has never been more challenging. Our new infographic explores how gaming immersion affects attention and why that matters for brands.
Learn how gaming can help.
IN-GAME
ADVERTISING FOR A
LEANED-IN AUDIENCE
Activision Blizzard Media delivers high-performing, in-game advertising for brands looking to grow their audiences within proven, brand-safe environments.
The Many Ways
We Play
Whether you play on mobile, PC, console, portable, or a mix, how you choose to play can say a lot about you both in and outside the game.
Learn about six player segments in our latest research.
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Starcade Studios
Starcade Studios transforms your brand's vision into compelling in-game ad experiences.
Making your brand the star of the show.
Playables
Playables are premium branded interactive games designed to capture your audiences' attention and drive your brand goals.
This format, similar to our Rewarded Video, is opt-in and seamlessly integrated within the broader game experience.
Rollover Titles Above
MORE THAN 1 IN 3 PEOPLE PLAY VIDEO GAMES GLOBALLY
The gaming audience is a diverse and robust group that stretches across all ages, genders, and socio-economic groups.
Our games are played and watched by a highly-engaged audience across mobile, console, and PC, making them an ideal match for your brand's targeted advertising campaigns.
243
M
MONTHLY ACTIVE USERS ACROSS KING MOBILE TITLES
58
%
of US
gamers are
Multiplatform
gamers are
Multiplatform
UNDERSTANDING GAMERS AND HOW THEY PLAY
The gaming landscape is shifting, with more ways to play and new ways to engage.
Get to know gaming and how to meaningfully connect with our players.
84
%
OF GAMERS PLAY MOBILE GAMES
68
%
OF GAMER MOMS PLAY MOBILE GAMES ALMOST FIVE TIMES A WEEK
UNMATCHED TITLES. UNRIVALED ACCESS.
Bring your brand to life with rewarded in-game advertising in some of the most iconic titles in gaming.
Activision Blizzard’s legendary franchises are enjoyed by millions of players globally.
#
1
GROSSING FRANCHISE IN U.S. APP STORES (Candy Crush Saga)
+
400
M
CALL OF DUTY MOBILE DOWNLOADS
INNOVATIVE AD SOLUTIONS
FOR EVERY MOMENT
A Better Game Plan
Download the Activision Blizzard Media media kit to learn more about how to add gaming to your media plan.
FAN-FIRST AD FORMATS FOR HIGH PERFORMANCE IN-GAME ADVERTISING
The numbers speak for themselves
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2.3x
greater purchase intent than other digital publishers
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98%
Viewability vs. the industry average of 60%
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4.4x
greater awareness than other digital publishers
Rewarded Video
Player initiated engagement
With our iconic portfolio of games, reach highly engaged players with turnkey media solutions.
Playables
Bring your brand to life
Playables are premium, branded interactive games that fit seamlessly into iconic titles.
Interactive End Cards
Engagement that inspires action
Our interactive end cards add powerful, branded in-game experiences.
OUR INSIGHTS. YOUR ADVANTAGE.
Our research is world-class, providing you with the best video game and esports media insights.
Research
Play It Forward
Take a look at the difference "leaned-in" attention can make for brands in our new, quick, and digestible infographic.
Research
The Many Ways We Play
How people choose to play tells us a lot about who they are in and outside the game. Learn about six player segments and how best to reach them in our latest research.
Research
The Engagement Game
This report charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.
