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MEASUREMENT

POWER-UP YOUR MEDIA PLANS

Our investment in advertising research is a game-changer.

We provide a fresh perspective into the often overlooked and understudied world of video game advertising. Advanced audience insights inform campaign executions that yield outsized in-game impact for our partners. Through a variety of first and third party measurement solutions, we partner with brands to deliver real-world business outcomes.

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Our Audience Communities

Activision Blizzard Media connects brands and players.

Our communities provide direct access to thousands of our players and fans. These communities help us better understand the gaming audience’s perceptions and are a resource for insight generation, providing you an opportunity to reveal new consumer truths and strengthen your media campaigns.

YOUR MEDIA PERFORMANCE

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ACTION-BASED INSIGHTS

Activision Blizzard Media attracts attention for your brand. Our immersive, rewarded ad experiences reach players and fans when they are most receptive, providing maximum impact for your brand.

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MEASURE WHAT MATTERS

Flexible measurement solutions provide you access to a suite of digital media and gaming insights. Our dedicated team of researchers use proprietary tools, industry leading 3rd party partnerships and best-in-class methodologies to understand and optimize the impact of your creative and media campaigns.

Our Partners

  • Nielsen Catalina Solutions logo
  • Comscore logo
  • Kantar logo
  • Double Verify logo
  • IAS Integral Ad Science logo
  • InMarket logo

LEVEL UP YOUR CREATIVE

User experience and research experts ensure your message stands out within our seamless ad experiences. Through player sentiment analysis and ad testing we’ll optimize your creative to drive resonance for your brand. Learn more about our Pringles success story.

Activision Blizzard Media measurement ad recall and consideration graph data
Activision Blizzard Media measurement ad recall and consideration graph data
Ad Recall
Consideration
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Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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