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Success Stories
YOUR BRAND’S SUCCESS ON OUR PLATFORM
Our diverse roster of clients has found massive success with the help of our unique platform. There are multiple ways these clients have benefitted from our platform, from rewarded and interactive advertising to integrated, bespoke marketing, but the one common thread is our unrivaled access to millions of hard-to-reach gamers.
Success Stories
Businesses from around the world achieve real results with our games. Below is a selection of case studies providing fantastic examples of in-game advertising at work.
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Integrated
Advertising
Advertising
Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays
Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.
12
M+
Mini Games Played
100
K
Website Daily Visitors
12
M+
Mini Games Played
100
K
Website Daily Visitors
Integrated
Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays
Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.
+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate
Integrated
40,000 Prada Samples Requested in Less Than a Day
Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.
+
80
%
Increase in Ad Recall
+
20
%
Increase in Top of Mind Awarenesss
Integrated
Combining Interactive Ads with Brand Integrations for Higher Brand Awareness
Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.
+
19
%
Increase in Ad Recall
+
5
%
Increase in Consideration
Rewarded Media
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Through Rewarded Video ads, Ben & Jerry’s was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
+
14
%
Increase in Ad Recall
+
4
%
Increase in Purchase Intent
Rewarded Media
Increasing Purchase Intent for Tesco During The Holidays
Tesco utilized Activision Blizzard Media’s Rewarded Video ads to amplify quality perception and incite purchase intent of their food products during the holiday season.
+
17
%
Increase in Brand Awareness
+
12
%
Increase in Ad Recall
Rewarded Media
Maximizing Brand Impact for Garnier Nutrisse Crème
Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.
+
22
%
Increase in Ad Recall
1.7
%
Click Through Rate
Rewarded Media
Driving Top of Mind Awareness for the iPhone 13 Pro
Sky Mobile took advantage of Activision Blizzard Media’s rewarded mobile platform to increase top of mind awareness and association for the iPhone 13 Pro.
+
14
%
Increase in Ad Recall
+
17
%
Increase in Message Association
Rewarded Media
Gamifying Ads for Better Brand Recall
Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
+
11.5
%
Increase in Ad Recall
+
3.3
%
Increase in Awareness
Rewarded Media
Reaching Women Thoughtfully With Rewarded Video Ads
L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.
+
11.7
%
Increase in Ad Recall
+
8.9
%
Increase in Purchase Intent
Rewarded Media
Optimizing Mobile Video Ads
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
+
15
%
increase in ad recall
+
4
%
increase in awareness
Rewarded Media
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
+
14
%
INCREASE IN AD RECALL
+
8
%
INCREASE IN AWARENESS
Rewarded Media
Increasing Brand Recall
Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.
+
38
%
increase in awareness
+
6
%
increase in visit intent
Rewarded Media
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.
+
40
%
INCREASE IN AWARENESS
+
14
%
INCREASE IN AD RECALL
Rewarded Media
Exploring Ad Effectiveness
HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
94
%
video completion rate
98
%
viewability
Rewarded Media
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.
+
40
%
increase in ad recall
+
9
%
increase in purchase intent
Rewarded Media
Tapping Brand Awareness
Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.
+
7
%
increase in awareness
+
3
%
increase in consideration
Rewarded Media
Measuring Mobile Brand Impact
We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.
