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Case Study

Tapping Brand Awareness

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The Opportunity

KitKat® UK partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform and test the efficacy of custom branded creative and orientation.

Kit Kat brand video case study

The Success

The campaign was highly successful, driving significant lifts in all key brand metrics.

Kit Kat case study performance data graph

"We are thrilled to learn that custom, vertical ad creative garners unparalleled success in driving key brand metrics on the Activision Blizzard Media mobile ad platform.”

Ellie Worley

Senior Brand Manager, KitKat®

Game Theory

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Success Stories

Learn about how we’ve helped some of our clients find success.

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12
M+
Mini Games Played
100
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Integrated

Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays

Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.

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+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate

Integrated

40,000 Prada Samples Requested in Less Than a Day

Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

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Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

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