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Our years of expertise and cross-platform access help a diverse roster of clients achieve massive success. From rewarded and interactive advertising to integrated, bespoke marketing, there are many ways to get unrivaled access to millions of hard-to-reach gamers.
Success Stories
Brands from around the world achieve real results with our games. Below is a selection of case studies providing fantastic examples of in-game advertising at work.
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Multi-Format
Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays
Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.
12
M+
Mini Games Played
100
K
Website Daily Visitors
+
30
%
Increase in Ad Recall
+
94
%
Engagement Rate
Multi-Format
Arla Anchor Cracks the Code to Engagement with Interactive Ads
Arla partnered with Activision Blizzard Media to grab the attention of its target audience for its "Butter the Food, Butter the Mood" campaign.
12
M+
Mini Games Played
100
K
Website Daily Visitors
Multi-Format
Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays
Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.
+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate
Multi-Format
40,000 Prada Samples Requested in Less Than a Day
Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.
+
80
%
Increase in Ad Recall
+
20
%
Increase in Top of Mind Awarenesss
Multi-Format
Combining Interactive Ads with Brand Integrations for Higher Brand Awareness
Kellogg’s partnered with Activision Blizzard Media to drive brand impact for Pringles.
+
19
%
Increase in Ad Recall
+
5
%
Increase in Consideration
Video Ads
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Through Rewarded Video ads, Ben & Jerry’s was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
+
14
%
Increase in Ad Recall
+
4
%
Increase in Purchase Intent
Video Ads
Increasing Purchase Intent for Tesco During The Holidays
Tesco utilized Activision Blizzard Media’s Rewarded Video ads to amplify quality perception and incite purchase intent of their food products during the holiday season.
+
17
%
Increase in Brand Awareness
+
12
%
Increase in Ad Recall
Video Ads
Maximizing Brand Impact for Garnier Nutrisse Crème
Through high quality, opt-in Rewarded Videos, L’Oreal provided players with real value to progress their gameplay and consequently the campaign successfully achieved its objectives.
+
22
%
Increase in Ad Recall
1.7
%
Click Through Rate
Video Ads
Driving Top of Mind Awareness for the iPhone 13 Pro
Sky Mobile took advantage of Activision Blizzard Media’s rewarded mobile platform to increase top of mind awareness and association for the iPhone 13 Pro.
+
14
%
Increase in Ad Recall
+
17
%
Increase in Message Association
Video Ads
Gamifying Ads for Better Brand Recall
Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
+
11.5
%
Increase in Ad Recall
+
3.3
%
Increase in Awareness
Video Ads
Reaching Women Thoughtfully With Rewarded Video Ads
L’Oréal partnered with Activision Blizzard Media’s mobile platform to promote its Garnier Micellar Water facial cleanser.
+
11.7
%
Increase in Ad Recall
+
8.9
%
Increase in Purchase Intent
Video Ads
Optimizing Mobile Video Ads
Kimberly Clark utilized Activision Blizzard Media’s mobile platform to boost brand impact for its Andrex® campaign.
+
15
%
increase in ad recall
+
4
%
increase in awareness
Video Ads
Driving Product Awareness
Activision Blizzard Media worked with SAP to release highly-charged rewarded videos that created an emotional connection with players – a unique approach from an enterprise software company.
+
14
%
INCREASE IN AD RECALL
+
8
%
INCREASE IN AWARENESS
Video Ads
Increasing Brand Recall
Mini Babybel Bio saw success across all brand impact metrics with its campaign on Activision Blizzard Media’s mobile ad platform.
+
38
%
increase in awareness
+
6
%
increase in visit intent
Video Ads
Testing Ad Content
BT utilised Activision Blizzard Media’s 100% brand safe mobile platform to boost brand impact for its ‘Code a Cake’ campaign—a digital initiative that explores the world of coding.
+
40
%
INCREASE IN AWARENESS
+
14
%
INCREASE IN AD RECALL
Video Ads
Exploring Ad Effectiveness
HelloFresh paired eye-catching creative with our mobile ad platform to promote its meal kit delivery service. By leveraging an ad effectiveness study, HelloFresh was able to test the efficacy of its video ads in a 100% brand safe and choice-based environment.
94
%
video completion rate
98
%
viewability
Video Ads
Players Go All in for Pringles
Pringles partnered with Activision Blizzard Media for the launch of the highly-anticipated Match 3 rewarded rich media on its mobile ad platform, providing real value during key moments of gameplay.
+
40
%
increase in ad recall
+
9
%
increase in purchase intent
Video Ads
Tapping Brand Awareness
Nestle wanted to increase both brand awareness and consideration for its new shareable pack KitKat Senses, showcasing how it brings people together.
+
7
%
increase in awareness
+
3
%
increase in consideration
Video Ads
Measuring Mobile Brand Impact
We worked with N26 to test the efficacy of mobile ad video creative. The campaign ended up driving statistically significant uplift across all measures including upper funnel as well as consideration among users.
