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Case Study

Increasing Purchase Intent for Tesco During The Holidays

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Tesco partnered with Activision Blizzard Media to amplify quality perception and incite purchase intent of their food products. Through choice-based ads, Tesco was able to effectively reach highly engaged and leaned-in players on Activision Blizzard Media’s premium and brand-safe platform.

The Goal

  • Campaign Dates: November - December 2021
  • Creative Format: 10 Second Videos and Interactive End Card
  • Market Measured: United Kingdom
  • Inventory: King Games

 

The Solution

Tesco’s holiday campaign featured strong, high-quality product placement throughout the Rewarded Video and utilized a sound-off strategy, incorporating captions where possible. Additionally, the Interactive End Card included a clear call to action, encouraging users to visit the Tesco website. Consequently, the campaign achieved its objective of increasing the quality perception and purchase intent of Tesco’s food products. 

Tesco Rewarded Ads Campaign

The Results

An effective holiday campaign resulted in viewability and video completion rates for Tesco that far exceeded the industry averages.

  • 99 %

    Viewability (vs. 42% In-App Standard)

  • 98 %

    Video Completion Rate (vs. 20% Industry Benchmark)

The Success

Tesco’s holiday campaign successfully drove significant impact across the board, with ad recall, in particular, seeing a strong double-digit lift.

Tesco Campaign Results Chart

"Our campaign with Activision Blizzard Media was integral in helping us achieve our objectives during the 2021 holiday season. The mobile platform allowed us to uniquely connect with a valuable audience and as a result, we saw significant lifts in our brand metrics."

Tom Mardon

Media Manager, Tesco

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