Activision Blizzard Media Website Terms of Use and Privacy Policy

Our Privacy Policy follows these Terms of Use.

1.  About these Terms of Use

IMPORTANT NOTICE: These Terms of Use are applicable to the Activision Blizzard Media Website only. Please note that different terms apply to games and related services made available by Activision, Blizzard or King.

1.1 These terms apply to your use and access of our website, and any services related to this website (together the “Website”). You agree that by accessing our Website, you are agreeing to these terms and our Privacy Policy. If you do not agree with these terms or our Privacy Policy then you should not access our Website. These terms are a legal agreement and contain important information about your rights and obligations in relation to our Website.  

1.2 In these terms references to (“we”, “us” or “our”) are references to Activision Blizzard Media Ltd.

1.3 We can make changes to these terms at any time in accordance with paragraph 11 below and your continued use of our Website shall confirm your acceptance of the updated terms. You should check the Website from time to time to review the then current version of these terms. 


2. About accessing and using our Website

2.1 You are responsible for the internet connection and/or mobile charges that you may incur for accessing our Website. You should ask your mobile operator if you are unsure what these charges will be, before you access our Website.   

2.2 Whilst we try to ensure that the information on our Website is complete and accurate, we do not warrant the accuracy and/or completeness of any information on our Website. We also make no commitment to keep the information on our Website up to date. The material on our Website is provided “as is” without any conditions, warranties or other terms of any kind. Under no circumstances will we be liable in any way for any information on our Website, including, but not limited to, any errors or omissions in any information, or any losses or harm of any kind resulting from the use of any information made available via our Website.

2.3 We have the right to withdraw or modify our Website (in whole or in part) without notice and without liability to you from time to time:

  • for technical reasons (such as technical difficulties experienced by us or on the internet);
  • to allow us to improve user experience;
  • where we have legal reasons for doing so (including privacy or other legal objections to the content or conduct of our Website);
  • because it no longer makes business sense for us to provide the relevant part of the Website; or
  • because we have altered the services we provide.

2.4 There may also be times when our Website or any part of it is not available for technical or maintenance related reasons, whether on a scheduled or unscheduled basis.


3. User conduct

3.1 You agree that you will not:

  • disguise, anonymise or hide your IP address or the source of any content that you may upload;
  • remove or amend any proprietary notices or other ownership information from our Website;
  • interfere with or disrupt our Website or servers or networks that provide our Website;
  • attempt to decompile, reverse engineer, disassemble or hack our Website, or to defeat or overcome any of our encryption technologies or security measures or data transmitted, processed or stored by us;
  • 'harvest', 'scrape' or collect any information about or regarding other people that use our Website, including, but not limited to any personal data or information (including by uploading anything that collects information including but not limited to 'pixel tags' cookies, graphics interchange formats ('gifs') or similar items that are sometimes also referred to as 'spyware' or 'pcms' (passive collection mechanisms);
  • use our Website in violation of any applicable law or regulation; or
  • use our Website in any other way not permitted by these terms.


4. Your breach of these terms

You agree to compensate us, according to law, for all losses, harm, claims and expenses that may arise from any breach of these terms by you.


5. Our liability

5.1 We accept liability for death or personal injury resulting from our negligence or that of our employees or agents, and for losses or harm caused by fraud by us or our agents, or any other liability which may not by law be excluded.

5.2 Subject to paragraph 5.1, and to the fullest extent permitted by applicable law, we will not be liable to you for damage or loss of any kind, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising from:

(a) interruptions of service including without limitation ISP disruptions, software or hardware failures;

(b) loss of profits, sales or business;

(c) loss of agreements or contracts;

(d) loss of use or corruption of software computer failure, data or information;

(e) loss of or damage to goodwill; and

(f) any indirect, incidental, special, exemplary, remote, speculative, punitive or consequential loss or damages.

5.3 We will provide our Website with the same skill and care as the providers of other similar websites, but you acknowledge that your only right with respect to any problems or dissatisfaction with our Website is to discontinue your use of our Website and we are not responsible or liable for any interruptions or errors that you may experience while using our Website.

5.4 Except as expressly stated in these terms, we do not give any representations, warranties or undertakings in relation to the Website. Any representation, condition or warranty which might be implied or incorporated into these terms by statute, common law or otherwise are, to the fullest extent permitted by law, excluded.


6. Intellectual property

6.1 You acknowledge that all copyright, trade marks, and other intellectual property rights in and relating to our Website are owned by or licensed to us. You will not take any action to jeopardise, limit or interfere with our intellectual property rights.

6.2 Whilst you are in compliance with these terms, we grant you a non-exclusive, non-transferable, personal, revocable limited licence to access and use our Website (but not any related object and source code), in each case provided that such use is in accordance with these terms. You agree not to use our Website, or any elements thereof, for anything else.

6.3 Whilst you are in compliance with these terms, you are permitted to print and download extracts from the Website for your own use provided that: (i) you do not modify any extract, document or graphic in any way; and (ii) you do not remove or amend any proprietary notices or other ownership information from our Website.

6.4 Other than as set out in paragraph 6.3, you must not copy, distribute, make available to the public or create any derivative work from our Website or any part of our Website unless we have first agreed to this in writing (including by express statement via the Website).

6.5 In particular, and without limiting the application of paragraph 6.4, you must not make available any technological measures designed to control access to, or elements of, our Website.


7. Privacy

7.1  The data controller for all personally identifiable information or personal data that we collect about you through or in relation to our Website is Activision Blizzard Media Ltd.

7.2 Activision Blizzard Media Ltd will only collect, process, use and share your personal information in accordance with our Privacy Policy and as set out in these terms. By accessing our Website, you agree to Activision Blizzard Media Ltd collecting, processing, using and sharing your personal data in this way. If you do not agree to our Privacy Policy you should not continue to access our Website.


8. Links

We may link to third party websites or services from our Website. You understand that we make no promises regarding any content, goods or services provided by such third parties and we do not endorse the same. We are also not responsible to you in relation to any losses or harm caused by such third parties. You understand that when you provide data to such third parties you are providing it in accordance with their privacy policy (if any) and our own Privacy Policy does not apply in relation to that data.


9. Transferring these terms

We may wish to transfer all or a part of our rights or responsibilities under these terms to someone else without obtaining your consent. You agree that we may do so provided that the transfer does not significantly disadvantage you. You may not transfer any of the rights we give you under these terms unless we first agree to this in writing.


10. Entire agreement

These terms set out the entire agreement between you and us concerning our Website (as defined in paragraph 1) and they replace all earlier agreements and understandings between you and us with respect to the Website. If you also access or play our games, for example, by using those versions of our games that are made available by King, Activision and Blizzard then different terms apply to you in respect of your use of such games and/or website(s).


11. Changes to these terms

We reserve the right to update these terms from time to time by posting the updated version. We may do so because we change the nature of our products or services, for technical or legal reasons, or because the needs of our business have changed. You agree that if you do not accept any amendment to our terms then you shall immediately stop accessing and/or using our Website.


12. Severability

If any part of these terms is held to be invalid or unenforceable under any applicable local laws or by an applicable court, that part shall be interpreted in a manner consistent with applicable law to reflect as nearly as possible our original intentions and the remainder of these terms shall remain valid and enforceable.


13. Waivers of our rights

Our failure to exercise or enforce any of our rights under these terms does not waive our right to enforce such right. Any waiver of such rights shall only be effective if it is in writing and signed by us.


14. Complaints and dispute resolution

14.1 In the unlikely event that you wish to bring legal action against us these terms shall be governed by and construed in accordance with the laws of England.

14.2 If there is a dispute between us regarding these terms, then that dispute will be subject to the jurisdiction of the courts of England.



1. Introduction

1.1 This policy describes how Activision Blizzard Media and its group companies (collectively described as “we”, “us” or “our”) collect, use, process and share information about you.

1.2 This Privacy Policy applies to the Activision Blizzard Media website. In this Privacy Policy we refer to our websites, and other related services collectively as our "Services".  Please note that this Privacy Policy does not apply when you use the websites of Activision, Blizzard, King or their other group companies.

1.3 By accessing or interacting with our websites or other Services, you agree to the collection and use of your information in accordance with this Privacy Policy. If you have any other concerns about providing information to us or it being used as described in this Privacy Policy you should not use our Services.


2. Visiting our Website

2.1 When you visit the Activision Blizzard Media (“Website”), we may collect information about you, such as details about how you use and interact with our Website. We may use the information we collect about you for a number of purposes, including for operating and optimising the Website, in connection with our advertising purposes, and for research or analysis.

2.2 The information we collect and process about you when you visit our Website includes:

  • information that you provide us with when you fill in forms on our Website;
  • details of your use of the Website and the resources that you access (for example, information about how and when you use the Website, or what device you use to access the Website);
  • if you contact us or respond to messages and communications that we or other users of the Website send to you, we may keep a record of that correspondence; and
  • information we collect via first-party cookies (which are small text files placed on your device). Cookies allow us to collect data, such as your device's model, operating system and screen size and other information about how you use our Website.

2.3 We, our suppliers and group companies, may use this information:

  • as necessary in order to provide the Website to you;
  • for the purposes of contacting you, for example as part of customer service or to send you updates about the Website;
  • for the purposes of managing your account and relationship with us and improving your experience when you use the Website;
  • for the purposes of research, surveying, and engaging with you, for example by sending you communications (including by email) for these purposes;
  • for the purposes of marketing and promotion of Activision Blizzard Media’s Services, for example sending you communications (including by email) for these purposes on our, or a third party's behalf. If you do not want us to use your data in this way please let us know by contacting us at;
  • to create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with the Website;
  • for the purposes of preventing cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organisations involved in crime and fraud prevention; or
  • as otherwise expressly set out in this Privacy Policy or as required by law.


3. Sharing

3.1 In addition to the other disclosures described in this Privacy Policy, we will also share your information:

  • where we have your consent to do so (including as set out in this Privacy Policy);
  • as reasonably necessary in order to provide the Website to you or to send you email communications;
  • where your data is in an anonymous and aggregated format, meaning you could not be personally identified from it;
  • as we reasonably believe is permitted by law or regulation or as is necessary to comply with any legal obligation, or in order to enforce or apply our terms and conditions and/or any other agreement with you; or to protect the rights, property, or safety of King, our users, or others; and
  • if there is a sale of the assets of Activision Blizzard Media or corporate restructuring, or as a result of a change of control of King or one of its group companies, or in preparation of any of these events. Any third party to which Activision Blizzard Media transfers of sells Activision Blizzard Media's assets will have the right to continue to use the personal and other information that you provide to us in the manner set out in this Privacy Policy.

3.2 We may also share your information with our service providers if necessary to enable them to provide services to us.


4. Security

We take appropriate security and technical measures to protect your information from unauthorised access, loss and misuse. In addition, we request that our suppliers who process personal information on our behalf take a range of security measures designed to help protect your personal information and maintain an appropriate level of security. However, we cannot guarantee the absolute security of your information online and offline, as the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving. As such you should always take care when sharing your information online.


5. Legal Bases

In each case where we process your information, we do so lawfully in accordance with one of the legal basis set out under European data protection law. The legal bases which we rely upon are the following:

  • Legal Obligation - This covers data used by us to comply with a legal obligation, such as to maintain records relating to tax or to respond to a valid legal request for certain data;
  • Legitimate Interests - This covers data used by us for purposes that are not harmful to your privacy and can be reasonably expected within the context of your use of our Website, such as analytics, research and optimisation of our Website; and
  • Consent - Where we ask for your consent to use your data for any other purpose, we will make this clear at the point of collection and we will also make clear how you can withdraw your consent.


6. Location of storage

We store your information on servers that we control which are primarily based in the EEA. We may also use servers and engage providers that are located outside the EEA in order to process and store your information and to provide the Services.


7. International Transfer

We may transfer your information to affiliated entities or third parties to jurisdictions outside the EEA. Please note that these countries outside of the EEA may not have the same data protection laws as your own jurisdiction. We take steps to ensure that there are adequate safeguards and mechanisms in place (including the use of EU model clauses) to allow the transfer of your information across borders outside of the EEA.

We may update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.


8. Contact us

If you have any questions or concerns about any of the matters in relation to this Privacy Policy, including to exercise any of your rights, then there are several way of contacting us:

  1. via email to; or
  2. in writing to Activision Blizzard Media Ltd at The Ampsersand Building, 178 Wardour Street, London, W1F 8FY, United Kingdom.