Advertise
With Us
Activision Blizzard Media
-
Ad Solutions
-
-
Insights
-
Advertise
With Us
-
-
Resources
-
Advertise
With Us
-
-
Advertise
With Us
Case Study
Driving Brand Impact for Ben & Jerry’s Ice Cream Delivery Service
Unilever partnered with Activision Blizzard Media to drive brand impact for Ben & Jerry’s delivery service. Through eye-catching Rewarded Video ads, Ben & Jerry's was able to reach a deeply engaged audience on a premium and brand-safe mobile platform.
The Goal
Drive service awareness and consideration for Ben & Jerry’s ice cream delivery service.
- Campaign Dates: December 2021
- Creative Format: 6 and 10 Second Videos
- Market Measured: Germany
- Inventory: King Games
The Solution
The campaign featured strong branding and product placement, showcasing Ben & Jerry’s product range along with its logo. The ads employed a clear call-to-action to visit Ben & Jerry’s website and order ice cream delivery within the video creative itself. Additionally, an effective sound-off strategy via text callouts helped illustrate the messaging of the ads to viewers who may have had their volume down/off. As a result, Ben & Jerry’s saw a significant impact across all metrics.
The Results
Ben & Jerry's natively integrated Rewarded Video ads were highly successful, delivering viewability and completion rates that exceeded industry norms.
-
98.5 %
Viewability (vs. 42.4% In-App Standard)
-
97.3 %
Video Completion Rate (vs. 20.3% Industry Benchmark)
The Success
The campaign successfully drove significant uplift for Ben & Jerry’s across all metrics. Ad recall impact was highly effective, resulting in strong double-digit growth.
"We stepped into a new channel with the Activision Blizzard Media campaign and were able to reach a new relevant and highly engaged target audience within gaming. Our expectations were more than met and especially the double-digit growth in Ad Recall showed us that the campaign did drive awareness for Ben & Jerry’s delivery."
Advertise
With Us
Let's Start By Getting Connected
12
M+
Mini Games Played
100
K
Website Daily Visitors
Integrated
Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays
Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.
+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate
Integrated
40,000 Prada Samples Requested in Less Than a Day
Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.
