Jump to content

Case Study

Driving Product Awareness

All Case Studies

SAP partnered with Activision Blizzard Media to measure the brand impact of video ad exposure on its mobile ad platform. By leveraging a brand lift study, SAP was able to test the efficacy of its video creative in a 100% brand safe and choice-based environment.

The Goal

Drive product awareness for SAP with a focus on reaching Business and IT Decision Makers.

  • Campaign Date: December 2019
  • Market Measured: Germany
  • Creative Formats: 10 Second Vertical Videos
  • Inventory: King Games

 

The Solution

Activision Blizzard Media released highly charged rewarded videos that created an emotional connection with players. The campaign was a unique approach from an enterprise software company, featuring creative elements that focused on human feelings and raw emotions (e.g., from nostalgia to anxiety and joy to envy). By partnering with King Games, SAP was able to provide real value during key moments that helped players further their gameplay. 

SAP product awareness video case study

The Results

Rewarded videos were key in driving an effective activation for SAP. The natively integrated video ads reached a highly engaged and viewable audience while delivering on all ad effectiveness measures. Additionally, the campaign exceeded Millward Brown MobileNorms.

  • 98 %

    Video Completion Rate

  • 99.9 %

    Viewability

  • +65 %

    Brand Awareness (SAP vs. MobileNorms)

  • 2.8 x

    Ad Recall (SAP vs. MobileNorms)

The Success

Overall, the campaign drove statistically significant uplift in both awareness and ad recall for SAP. The ads also achieved breakthrough among key target audiences with a +15% point increase in ad recall.

 

SAP case study performance data graph

Game Theory

Subscribe to our core insights and news

Terms and Conditions Privacy Policy

Success Stories

Learn about how we’ve helped some of our clients find success.

All Case Studies

12
M+
Mini Games Played
100
K
Website Daily Visitors

Integrated

Lifter Gloss Candy Drop: 100,000 Daily Visitors and Millions of Plays

Maybelline partnered with Activision Blizzard Media to launch an innovative activation for its Lifter Gloss.

View Case Study

+
1813
%
Increase in Web Traffic
6.6
%
Click-through Rate

Integrated

40,000 Prada Samples Requested in Less Than a Day

Prada Candy partnered with Candy Crush Saga to launch a playable brand integration. This sweet team up led to powerful results.

View Case Study

Advertise With Us

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

Step 1 of 2

Let's start with the basics...

Candy Crush Tiffi

Step 2 of 2

Now, Tell us who you are and what you're interested in...

By clicking “Submit,” you consent to allow Activision Blizzard Media to store and process the personal information submitted above in order to provide you the content and/or service(s) requested.

Activision Blizzard Media is committed to protecting and respecting your privacy. From time to time, we would like to contact you about our products and services,  as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick the agreement to receive communications from Activision Blizzard Media above.

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

Spyro the Dragon

Your message has been sent.

WE’LL BE IN TOUCH!

Thanks for reaching out. Please check your inbox for important information on our next steps.

Overwatch Starcraft

The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.

Privacy Policy Update
We’ve updated our Privacy Policy. You can view the revised policy here. By continuing to use Activision’s websites, products or services, you acknowledge this revised Privacy Policy.