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Case Study
Gamifying Ads for Better Brand Recall
Sky Q took advantage of Activision Blizzard Media’s opt-in rewarded ad formats to increase consideration of its subscription-based television and entertainment service. Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.
The Goal
Promote Sky Q’s TV offering through increased message association and consideration.
- Campaign Date: February - March 2021
- Creative Formats: 30 Second Videos and Rewarded Rich Media
- Markets Measured: United Kingdom
- Inventory: King Games
The Solution
Sky Q showcased its service offerings through rewarded video ads accompanied by custom-made rewarded rich media. The gamified end card experience provided an engaging, seamless, and educational touchpoint for players to learn about the apps included in Sky Q. The mini-game successfully supplemented Sky Q’s creative, which featured striking visuals and a strong tagline.
The Results
An effective rewarded video and rewarded rich media campaign resulted in viewability and video completion rates for Sky Q that far exceeded the industry average.
Additionally, the inclusion of rewarded rich media increased knowledge about Sky Q among users. The mini-game reinforced which apps were included in the service offering.
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99.9 %
Viewability
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94.7 %
Video Completion Rate
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83 %
players recalled at least 1 app from the mini-game
The Success
Sky Q saw a double-digit lift in both ad recall and message association, along with a strong mid-funnel shift in consideration.
"Activision Blizzard Media provided us with new creative ways to reach and connect with our core audience. The rewarded ad platform offered a contextual and highly engaged environment to drive consideration among prospects with an affinity for entertainment."
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