Gamifying Ads for Better Brand Recall

Sky Q took advantage of Activision Blizzard Media’s opt-in rewarded ad formats to increase consideration of its subscription-based television and entertainment service. Through eye-catching creative, Sky Q was able to effectively reach players in a premium and brand-safe environment.

The Goal

Promote Sky Q’s TV offering through increased message association and consideration. 

• Campaign Date: February - March 2021
• Creative Formats: 30 Second Videos and Rewarded Rich Media
• Markets Measured: United Kingdom
• Inventory: King Games

The Solution

Sky Q showcased its service offerings through rewarded video ads accompanied by custom-made rewarded rich media. The gamified end card experience provided an engaging, seamless, and educational touchpoint for players to learn about the apps included in Sky Q. The mini-game successfully supplemented Sky Q’s creative, which featured striking visuals and a strong tagline.

The Results

An effective rewarded video and rewarded rich media campaign resulted in viewability and video completion rates for Sky Q that far exceeded the industry average.

Additionally, the inclusion of rewarded rich media increased knowledge about Sky Q among users. The mini-game reinforced which apps were included in the service offering.

The Success

Sky Q saw a double-digit lift in both ad recall and message association, along with a strong mid-funnel shift in consideration.