Ad Specs

Make the most out of your next mobile gaming campaign

Ad Experience Overview

Journey is a premium, full-screen, rewarded video product natively integrated into gameplay.

The experience is carefully designed to create an emotional connection with players by reaching them at key moments in their gameplay journey, such as:

  • In the daily treat calendar
  • Before the start of a level
  • When a player runs out of moves
  • When a player run out of lives

The ad placements allow a brand to swoop in and save the day for a player through a simple, graceful exchange.

Ad Specs

Site served
Third party served
Non-Skippable Video Length
:6, :10, :15, :20, :30
:6, :10, :15, :20, :30
Skippable Length
:30+
:30+
Video Format
MP4, MOV
MP4 only
Video Ratio
16:9
16:9
Video Max File Size
25MB
2 MB
Audio
Set sound to auto on
Set Sound to Auto On
End Card Sizes
(Optional, but recommended)
320x480, 480x320, 1024x768, 768x1024 (all sizes must be provided)
320x480, 480x320, 1024x768, 768x1024 (all sizes must be provided)
End Card Format
JPEG (150K max)
JPEG (150K max)
Notes
Vertical or horizontal (vertical is preferred)
VAST only - 2 video file types to be provided: 1 Wi-Fi quality ad, up to 2MB max. 1 3G quality ad, no greater than 1MB (medium resolution)
Site served
Non-Skippable Video Length
:6, :10, :15, :20, :30
Skippable Length
:30+
Video Format
MP4, MOV
Video Ratio
16:9
Video Max File Size
25MB
Audio
Set sound to auto on
End Card Sizes
(Optional, but recommended)
320x480, 480x320, 1024x768, 768x1024 (all sizes must be provided)
End Card Format
JPEG (150K max)
Notes
Vertical or horizontal (vertical is preferred)
Third party served
Non-Skippable Video Length
:6, :10, :15, :20, :30
Skippable Length
:30+
Video Format
MP4 only
Video Ratio
16:9
Video Max File Size
2 MB
Audio
Set Sound to Auto On
End Card Sizes
(Optional, but recommended)
320x480, 480x320, 1024x768, 768x1024 (all sizes must be provided)
End Card Format
JPEG (150K max)
Notes
VAST only - 2 video file types to be provided: 1 Wi-Fi quality ad, up to 2MB max. 1 3G quality ad, no greater than 1MB (medium resolution)

Creative Best Practices

Optimize user experience and campaign results with these best practices:

  • Simplify messaging with a clear call to action
  • Bring in branding and product placements early
  • Highlight product attributes and values
  • Tell a story with or without sound
  • Format video for vertical viewing

Buying Options

Buy through direct IO

High touch, managed campaigns

  • CPM/CPCV buy
  • 100% delivery
  • 3rd party measurement validation
  • Case studies and custom research opportunities

Buy Programmatically

High reach, automated campaigns

  • CPM buy
  • Buying methods: Programmatic guaranteed, preferred deal, private auction buying methods available.
  • DSP agnostic
  • SSP’s include Google Ad Manager, Spot X
  • 3rd party attribution & targeting compliant
  • Real-time campaign optimization capabilities

Targeting Options

Devices
Geo
Age & Gender
Language
Carrier
Daypart

Measurement Capabilities

Verification & Viewability

Resonance

Attribution

Find Out More

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