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Our Audience

OUR PLAYERS.
YOUR AUDIENCE.

Who are gamers? Gamers are your friends, your neighbors, your parents, and even your favorite celebrities. They make up 3.32 billion people globally, yet the full spectrum of gamers remains largely unseen.

Mobile players

Thoroughly engaged. More delighted.

Our reward-based opt-in videos reach hundreds of millions every month in an award-winning, 100% brand-safe environment.

Candy Crush mobile game and character Tiffi

3.6

Higher message association than other digital publishers

4.3

Greater ad recall than other digital publishers

Of our players prefer in-game ads to be rewarded

Of our players prefer in-game ads to be optional

243

Players globally

Of King players in the U.S. play on multiple
platforms

Of King players identify as the main household earner

Games they enjoy

Esports Viewers

A new ad platform comes of age

These young, highly engaged, cord-cutting enthusiasts not only appreciate their teams but the sponsors and advertisers who support those teams.

More viewership during Call of Duty and Overwatch League playoffs than past seasons

Of viewers do not have a cable TV subscription

Of Overwatch League fans say they are more likely to buy from a brand that supports their favorite team

Where they watch

INSPIRE YOUR CAMPAIGN

We offer a variety of media options to choose from.

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FEATURED RESEARCH

Insights to help you make meaningful connections with your consumers.

View All Research

Research

Play It Forward

Take a look at the difference "leaned-in" attention can make for brands in our new, quick, and digestible infographic.

Man playing on PC, woman holding a console controller, and woman playing on mobile

Research

The Many Ways We Play

How people choose to play tells us a lot about who they are in and outside the game. Learn about six player segments and how best to reach them in our latest research.

Research

New Research: The Real Social Connector

Gaming is an inherently social activity. It is an experience made for sharing, whether through multiplayer gameplay, watching others play, or discussing strategies, achievements, and opinions.

Level up your brand awareness with high performance advertising.

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy Crush™, Call of Duty®, World of Warcraft® and StarCraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.

For media inquiries, contact
abm@activision.com

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Contents

OUR PLAYERS.
YOUR AUDIENCE.

Our gamer audience breaks down into two main groups