The Cross-Platform Advantage of Reaching Players Everywhere

The Power of a Unified Gaming Strategy

Gaming is one of the most engaging entertainment environments, spanning mobile, console, and PC, and with billions of players engaging daily, brands have an opportunity to meet audiences right where they play. The right gaming strategy ensures brands can connect with players in ways that align with their goals while maintaining an engaging and authentic experience.

Activision Blizzard Media offers the industry’s most comprehensive advertising solutions in gaming across platforms, spanning King, Xbox, and Microsoft Casual Games. Whether through mobile, console, or PC, brands can tap into immersive gaming environments in ways that complement their messaging and resonate with players.

The Growing Influence of Cross-Platform Players

Cross-platform play is now the norm. Research from The Many Ways We Play (Activision Blizzard Media, 2024) reveals that 55% of mobile gamers also play on consoles, and 42% engage with PC games. Advertisers must determine where their brand best fits within gaming—whether through the high reach of mobile, the immersive environments of console, or the familiarity of casual PC gaming.

Gaming is an always-on activity, with gaming consumption growing steadily throughout the day​, surpassing traditional entertainment like live TV in the afternoon and evening hours. (The Engagement Game, 2022) This means gaming is a prime channel for advertisers to reach engaged audiences when other media struggle to capture attention​​. A unified cross-platform strategy ensures brands connect with players at the right moments, on the right devices, maximizing impact across mobile, console, and PC.

The Challenge: Fragmentation in the Gaming Ecosystem

For brands, gaming presents a powerful opportunity to connect with players seamlessly across devices. In an era of fragmented attention, gaming commands 100% ad viewability, outperforming social media (77%) and online video (86%) (Play Attention, Dentsu, 2023)​. Unlike passive media, gaming is an interactive, leaned-in experience—meaning ads aren’t just seen, they are actively engaged with.

Until now, the industry has lacked a unified solution that enables scalable, targeted engagement across these touchpoints, and advertisers have had to balance different devices, ecosystems, and audience behaviors. 

Activision Blizzard Media eliminates this challenge by offering a single access point to gaming’s most premium environments across King, Xbox, and Microsoft Casual Games. Through a unified approach, brands can scale their campaigns seamlessly while maintaining consistency in messaging and performance measurement.

The Benefits of a Cohesive Cross-Platform Approach

1. Reach the Entire Household
   Gaming is a shared experience across generations and demographics. Activating across mobile, PC, and console ensures brands connect with players wherever they engage.

2. Enhance Brand Recall and Engagement
   Premium By Design (Activision Blizzard Media, 2023) highlights that premium gaming environments drive significant brand lift, with mobile Rewarded Video achieving a +17% ad recall lift and Xbox home screen integrations delivering an average engagement time of 1:46 minutes.

3. Maximize Advertising Effectiveness
   With industry-leading performance metrics—including 97% mobile viewability and 96% PC Rewarded Video completion rates—brands can confidently invest in gaming as a core media channel.

4. Seamless, Non-Interruptive Integration
   Players expect ads that respect their experience. Activision Blizzard Media offers formats that enhance gameplay, from opt-in video ads to branded in-game integrations, ensuring positive brand association and player satisfaction.

How Cross-Platform Gaming is Reshaping Advertising

The evolution of gaming demands an evolution in advertising strategies. As gaming audiences continue to engage across multiple platforms, brands must embrace a holistic, cross-platform approach to maximize reach, engagement, and ROI.

In 2025, brands that invest in a connected gaming strategy will lead the way in capturing attention in an increasingly competitive digital landscape. With Activision Blizzard Media, advertisers have a trusted partner that simplifies cross-platform gaming activations, ensuring seamless and impactful brand experiences across mobile, console, and PC.