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Research
Gaming Audiences are Back-to-School Power Shoppers
5 minute read
As families prepare for the school year, gaming audiences are already ahead of the curve—researching, shopping, and influencing purchase decisions across channels. This infographic reveals how players, particularly those engaging with King games, are not only key retail decision-makers but also budget-flexible, ad-receptive, and increasingly mobile-first.
Explore the trends shaping gamer shopping behaviors and discover how brands can effectively engage this high-intent audience during one of retail’s most competitive seasons.
Please note reports are currently available in English only.
Infographic
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